Anuja Desai is a Senior Soft Power Analyst at the British Council. She oversees the British Council’s commissioned research on soft power in relation to development, peace, and security. In this interview, we talk to her about the concerns, needs and hopes of young people…
Every two years for over a decade, the British Council has conducted the Global Perceptions Survey, a worldwide survey of young people of university age. They are asked not only about their image of the United Kingdom, but also about their image of many other countries, including Germany. To mark this year's survey, Alistair MacDonald, Senior Policy Analyst and Project Officer at the British Council, explains the objectives and methodology behind the survey project, what the key findings of the last survey were, what he expects from this year's survey and how Germany's ratings have developed over the last two rounds of the survey.
